Rock the Utah Marketing Exam 2025 – Elevate Your Skills and Seal the Deal!

The correct choice identifies banner ads and pop-up ads as examples of online media, which aligns with the definition of this category. Online media encompasses any form of advertising or content delivered through the internet. Banner ads are graphical advertisements displayed on web pages, and pop-up ads are advertisements that appear in a new browser window or tab, usually triggered by user interaction. Both of these mediums are designed specifically for digital platforms, leveraging the internet to reach audiences.

In contrast, the other options refer to traditional media forms. Radio and television are broadcast mediums, delivering audio and visual content respectively but not through online channels. Print ads and flyers are tangible materials created for physical distribution, not associated with online engagement. Similarly, billboards and direct mail involve outdoor and postal advertising, which fall under offline marketing methods. Therefore, online media is clearly represented by the specified examples of banner and pop-up ads.